This morning I was reading Martin Saunders blog about “why life is too short to watch The X-Factor“. The X-Factor has become a staple on television sets all over the world and there are many complex reasons as to why people choose to watch it year after year (Martin has given a good overview of some of those reasons).
As I read the post it got me thinking about how TV programmes, like The X-factor,are replacing the common seasons of the church calendar and what this tells us about our culture.
For millennia, civilizations have used calendars to find a rhythm and flow to the year. Whether it be the calendar of the seasons in agriculture or the life of Jesus in the Christian religion, we all use calendars, and their significant dates, to find meaning and purpose in the year. Key dates help to remind us of our place in the world and to look forward to the future.
In the UK, we have largely followed the Christian calendar, with a few extras, for centuries. Advent prepares us for Christmas; New Years Eve helps us take stock of the last year and set our eyes on the coming year; Lent reminds us of our failures and the coming of new life and Easter allows us to celebrate the new hope we have in Christ. The Christian calendar has been the overarching story we have found ourselves in year after year but with shows like the X-Factor, I’m noticing a change in this trend.
Rather than following the environmental seasons or the landmarks in the Christian calendar, we now seem to be using TV shows as our gauge of where we are in the year. I’ve heard it said by several people that when The X-Factor starts you know that the countdown to Christmas has begun and for many the Christmas season officially starts when they see the Coca Cola “holidays are coming” advert. Now, I’m not necessarily saying that this a negative thing. Our Christian calendar is made up of a number of pagan festivals that Christianity subverted so it would be disingenuous to say that this is all bad news. A better response would be to see what this change means for our calendar and for our culture.
The seasonal calendar (Spring, Summer, Autumn, Winter) is used as a way of survival. It helps those working in agriculture to know when to sow and when to reap. The Jewish calendar reminds Jews of their story and their place in it. The Christian calendar follows a similar structure as it helps us enter into the story of Christ. But what does this new calendar offer us? What story does it tell?
The traditional calendars mentioned above create community. They give us space to experience the full spectrum of emotions. The new calendar, made up of The X-Factor, Britains Got Talent, Big Brother and the Coca Cola Advert also offer these but their foundation is built on consumerism and consumption. This new calendar has been created by corporations with one goal: to get us to spend money. Rather than inspiring and captivating us, the TV calendar restricts our imagination, forcing us to become vapid consumers. Instead of giving us space to to lament and remind us of our connection to the rest of the world, it forces us down the road of individualism.
We are better than this. There is a better story than this. Yes, we can celebrate the fact that The X-Factor at its best brings people together and showcases new talent. But at its worst it turns us into mindless consumers who care more about who goes ‘out’ each week than our neighbour struggling next door.
If we allow this consumerist story to take centre stage of our year; if we allow it to define and control us then we lose the very essence of the core Christian calendar (and the other calendars before it)…