The reason is because Facebook has not been able to adapt to the mobile web. Most members are checking Facebook on their phones and the company have not been able to come up with a profitable way of utilising this. No adverts currently appear on the mobile app. That is where Facebook makes most of its money.
In recent months, Krish Kandiah, along with others, have been speaking about the decline of the church and the ineffectiveness of church youth work in its current form. In an article in Youthwork magazine, Krish compared the institutional church to the Titanic. I have already written a blog response to that article, which you can read here but I do not want to trudge over old ground.
There are many similarities between what is happening with Facebook and the Church.
They both are ill-prepared to (and at times unwilling) to adapt to ‘mobile’ life. Facebook still expects the primary use of its network to be through computers. This is no longer the case. The Church, and many of those dialoguing about this issue, still expect young people to come to the church building. This is no longer the case.
So the question needs to be asked, “What could a mobile church look like?” “What could mobile youth work look like?” “What does it mean to engage ‘on the go’ with young people?”
I don’t have the answers to these questions but I believe these are the answers we should be looking at rather than the ones currently being asked. We need to move away from the concept of church as a space that people come to. We need to stop trying to find new ways to get people in. Those days are gone.
The church needs to become mobile.