Yesterday Apple announced its new OSX update, “Mountain Lion“. With over 100 updates, this update will allows macs to become more deeply connected with the online world- twitter, flickr and vimeo. Read more about it here
But what I found more interesting than what was said, was what wasn’t.
Facebook is not just a social media, it is the social media. 100 million active users testify to that fact. So why not have Mountain Lion integrate with Facebook?
It could be because of technical issues, the fact that (the enemy) Microsoft owns a small part of facebook or, more likely, facebook is too big a competitor and apple do not believe in the proverb, “keep your friends close and your enemies closer”. Language is fascinating isn’t it?. Often what we do not say has more power than what we do.
Consider again the expenses scandal. When MPs claimed they had done nothing wrong as there were simply, “following the rules”, what they were really saying was “I know what I did was wrong but the law allowed for it so its okay. I’m not too blame”.
When apple announced all the companies they were integrating with but did not mention facebook, what they were really saying is, “we do not want to work with facebook”.
It gets me thinking about the kinds of unsaid things that are said in the church I work for.
“We have a youth led service every two months” could really mean “we give young people their own service every couple of months so we can keep things the same the rest of the time”.
“we’re bible believing Christians” could really mean “we believe in the bits we agree with and ignore the rest”.
Now maybe that’s cynical and maybe that’s not what is really being said but I believe it’s a good question to ask.
So, what kinds of unsaid things are being said in your church and youth work?
- Why Facebook Is Missing From Apple’s New Desktop OS (wired.com)
- Apple Has A Social Friend — And It’s Not Facebook (huffingtonpost.com)