Transmedia is the technique of telling stories across multiple platforms and formats using current digital technologies. This concept is not new as I remember when I was in 6th year at school (a good 12 years ago now) signing up to receive e-mails from Patrick Bateman, the serial killer (or is he?) from the brilliant subversive novel ‘American Psycho‘. I had enjoyed the book so much that I had signed up for this extra feature to continue to feed my Bateman fix.
Things have moved on since then and with the rise of augmented reality, apps and social media, transmedia is going from strength to strength with authors now building on the universe of the novel for those interested in going deeper.
As I watched this, I started thinking to myself, could this be the next big thing in christian youth ministry? Could we start creating transmedia bible stories? Now, I know that the natwivity (the nativity story told through twitter) has been running for a couple of years and this gives ‘twitterers’ the opportunity to see the story in a new perspective but I’d like to see things go further. Because the simple truth is, many young people do not engage with the bible.
We started the ‘beautiful disciplines’ series at our youth fellowship last night and, as part of the introduction, you get everyone to fill out a God Audit (or as a I prefer a Godit). One of the questions asks about where you are in your relationship with God and what you would like to improve on. Almost of the young people said they would like to read the bible more.
Why is it that young people are not engaging with it?
There’s a variety of reasons and this isn’t the blog post to go into that. There are far better blogs out there that wrestle with these questions. The question I am more interested in is how do we change that?
I believe transmedia could be an option. Imagine your young people are studying the story of Jonah. They get to the point where he is swallowed up by the fish and then they go on facebook or twitter and add/ follow Jonah and ask him how he felt about that. Whilst they are waiting for his response, they can read his status updates, stream a video journal of Jonah from inside the fish or be directed to his blog that he wrote whilst inside. Once they’ve digested all this info, they can go back to the bible, finish the story and repeat the steps.
Is this a viable option for youth work? Could this help young people engage with the history stories, the letters of Paul, the prophecies of the prophets, better?
I’m not sure. But it’s an interesting idea and one worth exploring.