I first read about this book on jonny baker’s blog and was curious to get a read of it. The idea came froma Swedish advertiser called Dag Söderberg. As a spiritual man he believed in the power and the relevance of the bible but felt that it needed a marketing makeover. And here it is. Well the New Testament anyway.
I don’t want to say too much about the magazine as you can read more about it here but I would say, as a youth worker myself, that this is an excellent tool to help engage young people (and anyone else) with the bible.
I’m sure it comes as no surprise to anyone that the bible is seen as an out of date religious text that is incredibly boring. What this “new” bible seeks to do is to plant its words firmly in the culture of today. The use of photos to convey different verses is stunning and gives real relevance to the words of Jesus and Paul.
As (christian) youth workers we seek to contextualise the words of the scripture into the many youth cultures that we engage with and that is what the makers of this and trying to do.
There are those, however, who have condemned it. By re-branding the bible, they say it has lost it’s reverence. “this should not be like any other magazine. This is the bible!” I firmly disagree.
And I look forward to discussing this new version with my youth group.